Sandra Mayer Copywriter
What's it all about
What is Copywriting ?
Creative copywriting involves finding fresh and unexpected ways to communicate a message, evoke emotions, and inspire action. Can include advertising, marketing, brochures, flyers or any other form of media to get your message to potential clients and to make them buy.
What is SEO Copywriting ?
SEO or Search Engine Optimisation, copywriting is the practice of producing keyword-optimized content that’s designed to appeal to human users and search engine algorithms.
In other words:
SEO copywriting is writing content that Google/Bing/MSN and other search engines can understand.
What is Content?
The question that I get asked the most is 'What is Content?'
'Content' are subjects and ideas contained in something written or created. For example, they are all the words, images, files, blogs, scripts. videos, stories, art, articles and graphs that communicate to humans and computers all over the world. Whether the words are written in a flyer, blog or poster, on a website it is all considered content. Who writes this content? We do, all of us. But not everyone has the time, the ability, or inclination to do it well. Not everybody is a 'wordsmith', and uses language to convey meaning and purpose. Not everyone can sell your client on your product or service, not everyone can portray exactly what you want to say in a video. That's where copywriters come in. We produce excellent, engaging content that will, excuse the expression, 'Grab your readers/clients/customers/audience by the balls', and have them take notice of/read on/seek more information/fulfill their need, and most importantly take action. So, don't let the lack of a well written, easy to read, conversational, and even quirky piece of content/writing go missing from your documents/letters/flyers or scripts.
Let's get in touch and find out what is possible.
Testimonials
"Thank you for your help this year Sandra - We love your work and truly value you."
Andrea, Robina Qld
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